Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content which attracts attention and encourages readers to share it with their social networks.

Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.

Small businesses can save money by moving more of their offline marketing efforts online. You can use blogs or weblogs to your advantage. Blogging can be a critical component of social media marketing because it allows businesses to provide information through the use of fresh and relevant content.